Who we are & what we do.
We are an association of businesses from the communities of Amherst, Amherst Junction, and Nelsonville, who work together to support local businesses. We sponsor several community events throughout the year, including an Easter Egg Hunt, Swap-O-Rama, Wine Walk, Celebrate Amherst, Haunted Scavenger Hunt and a Christmas Parade.
Our community values.
Our Tomorrow River Valley cornerstones are at the heart of everything that we do.
We see our future as open, available, and inviting to everyone.
We see our future as energetic, a vital community for our citizens, visitors and the area.
We see our culture through working together, cooperating, and collaborating.
We see our future blossoming through respect for and and enjoyment of recreations and natural resources.
The Tomorrow River Valley
Located alongside the quaint Tomorrow River and seated in Portage County between Waupaca and Stevens Point, lies the villages of Amherst. Amherst Junction, Nelsonville, and the town of Amherst. The Tomorrow River Valley is a small, progressive community that is home to multiple community institutions, an educational district, and many flourishing small businesses. The Tomorrow River Valley is filled with kind hearted people who have warm smiles and Midwest hospitality. There’s always something in store for you in the Tomorrow Valley.
Communities We Serve
The Tomorrow River Business Association serves 3 communities within Central Wisconsin in Portage County. These three communities, which are starred, include the village of Nelsonville, the village of Amherst, and the village of Amherst Junction.
Join TRBA
Do you live, eat, and breathe Central Wisconsin? This area is brimming with possibilities for your business. Join us and start being part of the action.